Describe at least three differences between fans and customers. Describe at least four factors that affect the demand for a particular commodity. Why do many people spend money on entertainment even in periods of economic hardship? How does the core product affect the perceived value of ancillary products? Explain using an example. How is event marketing valuable for brands? Do you think it's wise for a company to spend millions of dollars for a single commercial during a vastly popular event such as the Super Bowl? Why do corporate sponsors pay athletes and entertainers to use their products? Which do you think is most important to an athlete's or entertainer's success: talent or marketing? Explain how banning performance-enhancing drugs levels the playing field for marketers. Explain why entertainers and athletes can charge so much for their events.
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Describe at least three differences between fans and customers. Describe at least four factors that...
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