10 marks points expected
QUESTION 3
The advertising industry continues to express concern over the highly cluttered viewing environment on TV
The amount of clutter increased as much as 30 percent during the 1990s and has continued to increase over the
past two decades (Thielman. S., 2013). Clutter levels have been increasing. Thus, a viewer watching three hours
of prime-time programs on the major networks would be exposed to more than 100 commercials in addition to
programming promotions, and public social announcements (PSAs). The problem is even greater during popular
shows, to which the networks add more commercials because they can charge more. Discuss reasons (4 reasons)
for this phenomenon clutter. What are some of the ways (4 ways) advertisers can use to break through or address
the problem of clutter?
20 marks

As shown in the question above, we are bombarded with advertisements when we watch TV, the problem with all of this is that the advertisements are of the most varied we have, which can leave us tired and sadly confused, as a result, we usually do not pay attention to these advertisements and probably we will not look for the advertised products. However, advertisers continue to look for TV stations to advertise their products, the reasons for this are probably:

As already shown above, this confusion of ads can be harmful to the advertiser, to reduce this problem, the advertiser can choose to:

the choice that is not a technique that you should use to come up with ideas for the topic of a research project is, writing about academic subjects that are not interesting to you. this does not belong to the techniques to come up with ideas because having no interest in a certain topic will lose your drive to come up with better ideas. it gives no room for improvement and acquiring of new ideas and information. 

explanation: