Gold sheen, a cosmetic company, introduced a new range of herbal cosmetics in a market largely dominated by non-herbal products. aware of the growing customer concern surrounding the overuse of chemicals in beauty products, gold sheen's strategy was to associate its brand with long-term safety that ranked high on consumers' priority list. which of the following strategies does gold sheen use in this instance?
a. vertical integration strategy
b. diversification strategy
c. positioning strategy
d. horizontal integration strategy
e. product placement strategy
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Gold sheen, a cosmetic company, introduced a new range of herbal cosmetics in a market largely domin...
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Mathematics, 02.03.2020 16:44
