The key to good market intelligence is to data, which means to explore, compare, and contrast data from multiple sources before it can be validated.

Complete question:

The key to good market intelligence is to data, which means to explore, compare, and contrast data from multiple sources before it can be validated.

a. triangulate

b. minimize

c. gather

d. collect

e. assemble

The key to good market intelligence is to triangulate  data, which means to explore, compare, and contrast data from multiple sources before it can be validated.

Explanation:

Triangulation means that data are obtained using more than one process. This is a way to ensure research's validity. Have used a variety of methods for collecting data, which apply to the same topic. This includes different survey forms and data collection techniques.

Nevertheless, triangulation does not actually have the purpose of cross-validating results, but of collecting different dimensions of the same phenomena.

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