According to ruiz, fragmentation of ethnic identity and rejection of chicano/latino heritage is associated with the:

Is associated with "Consequence stage".

Fragmentation of ethnic personality turns out to be extremely observable and obvious/visible. The individual feels embarrassed and is humiliated by ethnic markers, for example, name, the way they speak, skin shading, social traditions, etcetera. The undesirable mental self portrait prompts irritation and dismissal of one's Chicano/Latino legacy.

new communications technology has affected the way social movements are organized because nowadays, social movements rely on social networks and the media to get different people with a similar way of thinking in contact, and thus, get them to mobilize for a greater cause.

individuals only participate in collective action when they feel identified with it. is in this aspect that social media becomes relevant, because it guarantees communication among all individuals and organizes the social actions that are going to be carried out, i.e., the social movements.

in addition, being covered by the media is important to validate the message and make it relevant in the social agenda, as well as to reach more people who can share interests, appealing to public sympathy for their cause.

in conclusion, it is by social networks and social media that social movement is given birth; by connecting different individuals with similar ideas and organizing them to mobilize for a greater cause.