You see a television commercial for a product you may want to buy, and there is a telephone number you must call to place an order. Because you don't have anything with which to write down the number, you repeat it to yourself over and over again until you feel like you won't forget it. This process is called .



Rehearsal

Explanation:

The human memory basically does the function of encoding (is the meansof changing or the transforming of information into a form that can be stored in memory ), storage ( entails keeping/maintaining information in memory) and lastly retrieval( it covers bringing to mind information that has been stored in memory).

Rehearsal is simply the act of delibrately repeating information to yourself. It is usually to maintain it in short term memory. Saving informations in short-term memory are usually lost in less than 30 seconds unless you repeat them over and over.

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