Organizational communication helps us to: 1) accomplish tasks relating to specific roles and responsibilities of sales, services, and production;
2) acclimate to changes through individual and organizational creativity and adaptation;
3) complete tasks through the maintenance of policy, procedures, or regulations that support daily and continuous operations;
4) develop relationships where "human messages are directed at people within the organization-their attitudes, morale, satisfaction, and fulfillment" (Goldhaber 20); and
5) coordinate, plan, and control the operations of the organization through management (Katz & Kahn; Redding; Thayer). Organizational communication is how organizations represent, present, and constitute their organizational climate and culture—the attitudes, values and goals that characterize the organization and its members.