The chandler family needed to buy a replacement coffee maker as the old and outdated model on the kitchen counter finally gave up and quit. since mr. chandler was by far the family member that consumed the most coffee, others in the family only drinking an occasional cup, he wanted to make the final decision as to which coffee maker would be purchased. when studying how families decide on purchases, market researchers use the phrase to describe the degree to which the member will use the product to satisfy a need.