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Business, 24.04.2021 01:00 JayJay9439

Rational and emotional advertising appeals . Group of answer choices represent two distinctive approaches which should never be combined since they divide the focus of a potential consumer's attention counteract each other when combined can be combined wince consumers' purchase decisions are often made on the basis of both rational and emotional motives can only be used together effectively for low-involvement product purchases are most effective when used in conjunction with other advertising appeals

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