Groups such as the beatniks of the 1950s, the drug enthusiasts of the 1970s, and members of religious cults reject some or many of culture’s basic norms and values. these groups are called

answer:

anti something

explanation:

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.

barack obama

i love this guy