According to the text, what was the difference between these posters and conventional advertising?
Those who advocated the use of posters believed
they directly reflected the spirit of a community. As
one government official put it, "We want to see
posters on fences, on the walls of buildings, on
village greens, on boards in front of the City Hall and
the Post Office, in hotel lobbies, in the windows of
vacant stores—not limited to the present neat
conventional frames which make them look like
advertising, but shouting at people from unexpected
places with all the urgency which this war demands."
"Ideally," another confirmed, "it should be possible to
post [all over] America every night. People should
wake up to find a visual message everywhere"...