examine a centers for disease control advertising campaign that promotes the influenza vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. then evaluate

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The campaign for vaccination against influenza, more commonly known as the flu, is a very important undertaking. The vaccine allows people to reduce their chances of contracting the virus because it is essentially inserting weakened forms of the virus into their bodies. This allows the body to create antibodies to fight the virus so that when a person is exposed to the real form of the flu their body will be capable of easily fighting it off. This also means that the virus won't be able to spread as easily.

In a campaign such as this it is crucial that information is widely spread. Citizens need to be made aware of the vaccination becoming available and the importance of getting it. Thorough advertising is important at this point, accurate facts and information should be offered to the public. The CDC has done a good job of promoting the influenza vaccine over the years via advertisements that target all people. People are informed of the dangers of influenza so that they will understand the importance of getting the vaccine.

The campaign promoting the influenza vaccine uses bandwagon as an advertisement technique. This is effective because it's human nature to want to follow the crowd and be like everyone else. In this case "being like everyone else" is the exact goal because if everyone is vaccinated against the flu it will have a very hard time spreading.

Two other techniques that the campaign commonly uses are a combination of fear and facts. Posters state information about the virus coupled together with statements warning the reader that if they do not get vaccinated they are at a higher risk for contracting the virus. Fear is an effective technique in this situation because most people do not want to get sick so it motivates them to take action to prevent it.

All in all the CDC has been effective in it's campaign to promote the influenza vaccine. Information is spread throughout the country through advertisements. They target all people using many techniques but most notably, bandwagon and fear. In the end we can analyze the campaign from a logical stand point all day but the most tell-tale sign that it is effective is that millions of people every year get the vaccine!

Explanation:

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