How does Coach Boone establish credibility (ethos) with his team by using specific pronouns?

Explanation:

Coach Boone in "Remember the Titans" establishes his credibility with his team by using specific pronouns like  "we" and "you" to motivate his team to respect each other.

He mentions the Battle of Gettysberg where thousands have died fighting against each other on racial grounds. He appeals his team not to make the same mistake again by saying "fighting  the same fight that we're still fighting amongst ourselvestoday. "

He also says "You listen and take a lesson from the  dead. If we don't come together right now, on this hallowed ground, we too will be  destroyed just like they were." . Here, he tries to make his team think about the consequence of working together as one.

once upon a midnight dreary, while i pondered, weak and weary,

explanation:

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to whom may it may concern;

i have recently ordered a product from your online shop. the shipping details read that my order would be delivered by the 8th of december, whereas it was delivered the 13th. i needed the package for a christmas exchange. 

since i paid for overnight shipping, but did not receive the package in the time allotted, i am kindly asking for a refund. the product was just perfect, but i do not believe i should have to pay for a quick shipping if it came late.

you for your time, i hope to hear from you soon.

sincerely,

john smith