In this activity, you will research on how companies use crowdsourcing to promote a brand or to develop a stare program Companies have successfully used crowdsourcing in the recentsast to create or promote brands, logos, software, architectural designs, and so
on Research and write a 500 word essay on these two topics
how companies ise crowdsourcing to promote a brand
• Fow companies use crowdsourcing to develop a technological concept or a software program
Read the examples above and research how companies have used crowdsourcing to promote brands and technologies in smad ways. You
should attempt to answer the following questions in your essay
• Describe the project and the reasons for its success.
• What sort of structures and systems did the company build to enable crowdsourcing
• What are the risks assocated with crowdsourcing
What incentives were offered to the crowd for contributing to the project?
Do you think the crowdsourcing strategy could have been better? How?
. How did the companies use social media?

DO NOT JUST ANSWER THE QUESTION JUST FOR THE POINT PLEASE!