The strategy of using of social media to reach consumers will probably work best for , because they were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks. quizet

Generation Z

Explanation:

The Internet and Social media became mainstream in the early 1990s, which is the same year range the Generation Z were born. By the time the internet and social gained immense popularity through the introduction of smartphones and social media apps, the Generation Z have fully adopted these platforms for connecting with family and friends, stay up-to-date with current affairs, research and review products and services and stay up to date with entertainment trends. They can hardly do anything without the Internet and social media, this is a reason why it is an effective strategy of using social media to reach consumers.

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