Gear power inc., an automobile company, manufactures different cars for different market segments. it markets its suvs for customers who live in the mountains, sedans for customers in the coastal plains, and smaller hatchback cars for those in big cities. in this scenario, gear power inc. is primarily using variables of market segmentation

In this scenario, Gear Power Inc. is primarily using geographic variables of market segmentation.

By Gear Power Inc developing different vehicles based on the geographic variables of market segmentation they are realizing that people who live in different parts of the country/world need different types of vehicles. Depending on what they will be primarily driving on, in and around makes a difference for the type of vehicle they need.