Flipkart has come to epitomize the Indian e-commerce industry, achieving the top position among online shopping platforms in that country. Notably, Flipkart offered a no-questions asked return/exchange policy, wherein customers could return goods that did not meet their expectations. Flipkart is now considering entering markets in South Africa and Kenya. What would you advise Flipkart to omit from consideration in crafting a strategy to enhance future profits in these two emerging markets? a. Implement a diversification plan that aims at adding a mobile payments platform to its existing line of web commerce products.
b. Devise a marketing plan that aims at mass customer segments, consisting of attractive advertisements and offers on products.
c. Create a sales plan that aims to enhance initial sales and market penetration with low prices based on high operational costs.
d. Chart an acquisition plan that aims at acquiring local small-scale manufacturers that are seeking funding and a larger customer base in those two emerging markets.
e. Establish a supply chain plan to set up more supply outlets than any other rival currently operating in the two country locations.