Business, 26.11.2021 18:40 avenhollander
Central to integrated marketing communications (IMC) is
A. the promotion of a product category as a means of building awareness.
B. explaining the technical sophistication of a product.
C. gaining direct and immediate feedback.
D. a consistent message across all audiences.
E. explaining the degree of support available after the sale.
Answers: 2
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Central to integrated marketing communications (IMC) is
A. the promotion of a product category as...
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