Business, 20.11.2021 14:00 ga142000

samantha has been tasked by her manager to determine a pricing approach that will grow unit volume and profitability of "out-her-wear" her brand of rugged outerwear geared to younger women. she wants to make a positive impression on her manager and is considering the option of implementing a variable cost pricing policy for the out-her-wear brand. she reasons that a variable cost pricing policy will provide the greatest incentive for consumers to purchase her brand, while making it difficult for competitors to respond. you are a pricing "guru" as a result of taking icore. in discussing the merits of samantha’s plan you want to make sure she knows that

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