A marketing program refers to Select one: a. the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem. b. the allocation of resources within a firm toward individual marketing mix elements. c. a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers. d. the selection of product benefits and attributes that are added to or subtracted from a given product to create variations within a product line. e. the specific ratio within a marketing budget that divides resources between advertising, promotions, and personal selling.

Before contacting the news or print media about your business, what must you come up with first ? a. a media expertb. a big budgetc. a track recordd. a story angle

You are thinking of making your mansion more energy efficient by replacing some of the light bulbs with compact fluorescent bulbs, and insulating part or all of your exterior walls. each compact fluorescent light bulb costs $4 and saves you an average of $2 per year in energy costs, and each square foot of wall insulation costs $1 and saves you an average of $0.20 per year in energy costs.† your mansion has 150 light fittings and 3000 sq ft of uninsulated exterior wall. to impress your friends, you would like to spend as much as possible, but save no more than $750 per year in energy costs (you are proud of your large utility bills). how many compact fluorescent light bulbs and how many square feet of insulation should you purchase? how much will you save in energy costs per year? (if an answer does not exist, enter dne.)

Blank is the internal operation that arranges information resources to support business performance and outcomes