Jacob, the owner of Unicorn Systems, wants to inform employees that they will receive a twenty percent salary cut to help the company survive a recession. If Jacob communicates this bad message in an honest and an open manner, it will likely A. enhance Jacob's credibility.
B. undermine Jacob's character.
C. increase the negative impact of the bad news on employees.
D. signify that Jacob is incompetent in challenging situations.
E. damage the company's chances of long-term success.