Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not?

Yes, Toyota has done the right thing by manufacturing a "car brand for everyone" at all geographic locations. They have excelled at the product, place and promotion marketing concepts. Historically, the company has been successful because it created diverse products at different price ranges to satisfy most automobile consumers.

However, Toyota made a huge mistake investing solely in hybrid technology instead of pure electric, so now they are behind the electric vehicle race which might ultimately bankrupt the Japanese giant.

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