Amagazine publisher asks you to commit to a brief trial subscription. having committed to the trial subscription, you may be more likely to buy a year-long subscription. this exemplifies the compliance technique.

Eliza works for a consumer agency educating young people about advertisements. instead of teaching students to carefully read advertisement claims, she encourages them to develop a strong sense of self and to keep their life goals and dreams separate from commercial products. why might eliza's advice make sense?

Amanufacturer has paid an engineering firm $200,000 to design a new plant, and it will cost another $2 million to build the plant. in the meantime, however, the manufacturer has learned of a foreign company that offers to build an equivalent plant for $2,100,000. what should the manufacturer do?

Describe how to write a main idea expressed as a bottom-line statement