Snowslopes Ltd. is looking to expand by investing in its promotional activities. It is looking to develop its market share by promoting its surf wear product range. It is looking to use the promotional mix to promote the range. This might include: • Advertising
• Sales promotion • Sponsorship
• Social media
It has a limited marketing budget and Sophie, its Marketing Director, is looking to get best value for money.
1. What is meant by ‘promotional mix’?
2. Recommend a suitable promotional mix for Snowslopes. Justify your answer.
3. How could Snowslopes Ltd. use its promotional mix to help expand its business? Give reasons for your answer.

5

Secured loans are protected by collateral security. examples: title loans where the borrower uses the car title as collateral security interest rates are lower and repayments are longer therefore risk is low as a collateral security is given as guarantee to the bank in case of failure to pay the loanunsecured loans are not protected by collateral security but it is given on the creditworthiness of the borrower, trusting that she/he will pay on time. examples; payday loans is a short term loan where the borrower lends money from the bank and pays is back when the borrower receives his/her wages.interest rates are high and repayments are shorter. but the risk is high as no collateral security is given as a guarantee to the bank for payment of the loan

Just give them turtles