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Business, 12.02.2021 05:30 jamarcusweverjr1133

A car manufacturer decides to promote the sales of his product by offering discounts online via an email campaign. Consumers simply have to click on a link in the email, and they will be able to avail the offer. The advantage of using this technique is that it not only increases brand awareness for the company, but also: a. provides information on the bounce rate. b. measures the number of users who display interest in the site. c. can help in maintaining a consumer database. d. increases consumer loyalty toward the brand.

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