Business, 19.01.2021 22:10 caudhdi11721

A marketing strategy refers to A. the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it. B. the tactical decisions made to implement the marketing program. C. a technique to quantify performance measures and growth targets of a firm's strategic business units (SBUs). D. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

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