Port's 5 force model for service DOES NOT include?

The Porter's 5 forces include :

1. Competition in the industry

2. Potential of new entrants into the industry

3. Power of suppliers

4. Power of customers

5. Threat of substitute products

Explanation:

Porter's 5 forces is used to analyse how profitable a firm would be.

1. Competition in the industry - the higher the competition, the lower the firm's profitability.

2. Potential of new entrants into the industry : the easier it is for new firms to enter the industry, the lower the firm's profitability.

3. Power of suppliers : the more powerful suppliers, the lower the firm's profitability

4.  Power of customers : the more powerful customers, the lower the firm's profitability

5. Threat of substitute products : the more the threat of substitute products, the lower the firm's profitability

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explanation:

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