A company is considering using a direct distribution strategy. What is a disadvantage of this distribution strategy?

A direct distribution strategy refers to a company selling their goods directly to final consumers. Internet sales have made such a strategy possible for many companies, but there are still some problems and issues that need to be solved.

The main problem with direct distribution strategies is that they require a lot of work, and many times companies are not ready to carry them out. E.g. a company that generally sells their products using wholesalers will have only a few customers, but a direct distribution strategy means that the number of customers will increase dramatically.