Marketing decision support system is an important
component of
Marketing research
Marketing Information System
Brand Research
Brand Marketing

Highland company produces a lightweight backpack that is popular with college students. standard variable costs relating to a single backpack are given below

What is an example of a good stock to buy in a recession? a) cyclical stock b) defensive stock c) income stock d) bond

Adrawback of short-term contracting as an alternative to making a component in-house is thata. it is the most-integrated alternative to performing an activity so the principal company has no control over the agent. b. the supplying firm has no incentive to make any transaction-specific investments to increase performance or quality. c. it fails to allow a long planning period that individual market transactions provide. d. the buying firm cannot demand lower prices due to the lack of a competitive bidding process.