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Business, 17.12.2020 17:50 jourdyno

A company engaging in social listening notices a sharp increase in volume of social media mentions of the company accompanied by a sharp decrease in sentiment about the company. It is likely that:. a. the company's social media activities are having the desired effect.
b. there is an impending brand crisis.
c. the two changes are unrelated. d. the software that encodes sentiment is glitching.

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