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Jared harless shattered his elbow in a snowboarding accident and decided to visit a doctor at smith union hospital for treatment. in most large organizations, several people are responsible for the buying decisions. these buying-center participants can include employees who have a formal role in purchasing decisions (i.e., the purchasing or procurement department), members of the design team for a new product, top managers, and employees who will be using the item being purchased. these employees are likely to play different roles in the buying process. vendors must understand these roles and adapt the marketing process appropriately for different individuals and for the buying center as a whole.

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When slick heating company switched to an activity based costing system, it realized that it was allocating a much lower percentage of factory overhead to a product line that the marketing department was trying to push. the product line may contain which type of products?