How do cost-per-click (cpc) ads compete with cost-per-thousand-impressions (cpm) ads on the google display network?

Take it all away has a cost of equity of 10.63 percent, a pretax cost of debt of 5.33 percent, and a tax rate of 35 percent. the company's capital structure consists of 71 percent debt on a book value basis, but debt is 31 percent of the company's value on a market value basis. what is the company's wacc?

The struter partnership has total partners’ equity of $510,000, which is made up of main, capital, $400,000, and frist, capital, $110,000. the partners share net income and loss in a ratio of 80% to main and 20% to frist. on november 1, adison is admitted to the partnership and given a 15% interest in equity and a 15% share in any income and loss. prepare journal entries to record the admission of adison for a 15% interest in the equity and a 15% share in any income and loss under the following independent assumptions. (1) record the admission of adison with an investment of $90,000 for a 15% interest in the equity and a 15% share in any income and loss. (2) record the admission of adison with an investment of $120,000 for a 15% interest in the equity and a 15% share in any income and loss. (3) record the admission of adison with an investment of $80,000 for a 15% interest in the equity and a 15% share in any income and loss.

Which two of the following are benefits of consumer programs