Which of the following is true of tangible costs? a. They are difficult to quantify. b. They cannot be calculated in monetary terms. c. Their examples include goodwill and prestige. d. They can be easily measured.

d. They can be easily measured.

Explanation:

The tangible cost is the cost i.e. incurred for the tangible things like employees ways, repair expense, purchase of fixed assets, etc

It can be measured and quantified in easily manner

Therefore as per the given options, the last one is correct as it defines the tangible cost and the rest of the options defines the intangible cost

answer; it can vividly demonstrate product attributes and persuasively explain their corresponding consumer benefits;