1. Choose a type of company that would have sales people, and then answer the following questions about it. TIP: Choose a type of company that you would be interested in working
for or starting up yourself.
a. Describe the product the company sells. (1-3 sentences. 2.0 points)
b. Which needs in Maslow's hierarchy does this product appeal to? Why would
customers want this product? (1-5 sentences. 3.0 points)
c. Describe the role a sales person would play in selling this type of product. How
much help would customers be likely to need from the sales person? (1-3 sentences.
3.0 points)
d. What sales methods do you think would work best for selling this product? TIP:
Would you sell the product online, over the phone, in a store, etc.? (1-5 sentences.
2.0 points)
e. Describe the methods you would use to pay and motivate sales people to sell this
product. Would you use sales quotas or a particular type of commission structure?
Why or why not? (1-5 sentences. 2.0 points)
f. What price do you think the company should charge for this product? Explain what
factors you considered in deciding what price to charge. (1-6 sentences. 4.0 points)