Randy owns a shoe company and recently retooled his company's marketing mix strategy. His new target market is wealthy, craftsman-quality-seeking younger individuals. He has hired more craftsmen in his factory, purchased premium materials to construct high-quality shoes and will distribute the shoes through Nordstroms, Zappos, and his own website. Shoe prices now begin at $500 and up. What promotion strategy would support the rest of his marketing mix decisions?

The promotion strategy should use is direct marketing.

Direct Marketing is simply known as a type of marketing that is often aim directly to a person. By communicating your product with a narrow group of potential customers, one can promote their offerings through telephone marketing, snail mail, email, or catalogs and brochures.

Thougn a lot of offers are available through junk mail and telemarketers, direct marketing still very important.

It gives a producer or companies a predictable and cost-effective way of reaching their target markets.

Conclusively, the use of popular promotional tactic of deploying email messages to people who have interacted with a service is still very good method to use.

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