g "At the end of the current year, the owners' equity in Barclay Bakery is $260,000. During the year, the assets of the business had increased by $134,000 and the liabilities had increased by $79,000. Owners' equity at the beginning of the year must have been:"

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.