Is the element in the promotional mix that evaluates people’s attitudes, identifies issues that may elicit their concern, and executes programs to gain their understanding and acceptance. Personal selling Advertising Sales promotion Public relations

Public Relations

Explanation:

Public relations refer to those marketing programs which are created so as to enhance the company's reputation and the quality of the products and services it deals in.

A public relations strategy tries to communicate, the launch of new products or services, increase people's interest in the firm's current offerings, positively influence particular target groups and most importantly enhance the firm's own reputation.

Public relations represent an essential promotional strategy. Under such a strategy, the firm assesses the attitudes and behavior of the prospective buyers, attempts to resolve their queries and concerns and come up with programs so as to gain their acceptance.

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