Larson Lexus, a new car dealer, runs the following newspaper ad during the Fall of 1994. "Three '94 Lexus LS-400s must go! $45,500 each! The first three customers who arrive at our dealership on Saturday, October 8 with this ad can buy one of these cars for $45,500!" Knowing that $45,500 is a very good price for an LS-400, Mike is the first customer to appear at the Larson lot on Saturday, October 8. He hands the ad to the Larson salesman and says that he'd like to buy one of the LS-400s for $45,500. Is the dealership contractually bound to sell Mike the car at that price?