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Business, 25.03.2020 05:24 rfdgd

Some firms set their communications budgets by observing the spending of their closest competitors. A characteristic or example of this competition-based approach is: setting the budget as a percentage of total industry communications spending. setting the budget to equal the spending of the company's closest competitors. that it can create problems if competitors are not budgeting strategically. using the share-of-voice budgeting approach. All of the answers are correct.

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