In terms of the increasing complexity in media buying and selling, often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing.

Value-added packaging

Explanation:

Value-added packaging is self-explanatory, you try to make a packaging that adds more value to the customer. Since every customer will see the package, you can reach them more than traditional media planning. The value itself can vary widely. By making an artistic design, the customer can better impression about the product. A premium looked packaging will show more prestige to the customer. Some creative packaging can efficiently save space while still protecting the product.