The marketing concept involves: a) focusing on customers' wants so that the organization can distinguish its product (or products) from the competitors' products b) satisfying management's needs and wants with the idea of maximizing profits in the short run selling as much product as possible c) under the assumption that people will buy more goods and services if aggressive selling techniques are used selling as much as possible d) under the assumption that consumers will buy more at lower prices focusing on production in order to increase product quality and lower prices