When Coca-Cola launched a differing soda product line that includes: regular coke, cherry coke, vanilla coke, coke zero, etc. next to its signature drink, Coke, the company ran the risk of . This occurs when the introduction of a new product causes a decrease in the sales of another product within the same company. The goal is to acquire larger market share.

The kamp family has twins, rob and rachel. both rob and rachel graduated from college 2 years ago, and each is now earning $50,000 per year. rachel works in the retail industry, where the mean salary for executives with less than 5 years' experience is $35,000 with a standard deviation of $8,000. rob is an engineer. the mean salary for engineers with less than 5 years' experience is $60,000 with a standard deviation of $5,000.