At Rent the Runway, customers arriving at the site via media have a much higher (reported as high as 200 percent) conversion rate than customers arriving via media.

At Rent the Runway, customers arriving at the site via earned media have a much higher (reported as high as 200 percent) conversion rate than customers arriving via paid media.

Explanation:

In other terms, the references are "earned," which means they are granted freely by others. When you choose a third-party service, you are paid to pay for sponsorship's and third-party ads.

The media (or free media) used refers to ads obtained by other marketing practices than paying advertisement in newspapers, meaning ads acquired by advertisement or licensed newspapers, meaning branding.

Paid advertising is a perfect way to advertise content, to create more profited publicity and to guide attention to your own sites.

answer; because many corporate watch groups will discover and publicize unethical behavior by suppliers, link it to the american company, and harm its reputation;