A tire company's products are more expensive than those offered by its competitors, but are still sought by customers since they are more durable and perform better under harsh conditions. The tire company, in this case, has achieved competitive advantage through . marketing strategies superior quality quantum product innovation pricing strategies promotional strategies

A tire company's products are more expensive than those offered by its competitors, but are still sought by customers since they are more durable and perform better under harsh conditions. The tire company, in this case, has achieved competitive advantage through Superior quality.

Quality refers to the something that can be compared with the similar one or with a degree of excellence. It is very essential for any business to produce products or services with good quality. When the quality of any goods or services is meeting the requirements of any consumers then it will gain a good value to the company and he also shares his experience with others.

With the quality of any products or services to be good, it can easily attain competitive advantage and stay in a competitive market.In the given example, the product of a company which is tire is expensive when compared to the competitors. They are expensive because they have good durability and can perform better during harsh conditions of roads. Thus, through the superior quality, the tire company has achieved competitive advantage.

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