Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in

Jenny is engaging in Limited Decision Making.

Explanation: Limited Decision Making is the process in which a consumer spends time to compare between products and services that they are familiar with, but will need time to come to a reasonable decision that they believe is worth their money.

Sometimes, customers may come across brands that are unfamiliar within a familiar category, they will therefore need to gather information about this brand, and how it compares to the familiar brands that they are used to. This is also Limited Decision Making.

An example is when a consumer finds a new soft drink among familiar soft drinks that he/she is used to.

Jenny is engaging in limited decision making

Explanation:

Jenny is familiar with swimsuits however, she isn't familiar with the current styles for the year. She is going to purchase a swimsuit but she needs some time to do some research to identify her choice before making a purchase, This is an example of limited decision making.

Limited decision making is a decision made by the consumer when products to be purchased are familiar but more information about what brand to pick, what model is best suited, what style should be purchased, need to be gathered before making the purchase.  This implies that limited decision making requires some time and does not involve an immediate purchase.

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