If a firm's present suppliers are expensive and unreliable in meeting the firm's needs for parts, components and/or raw materials, the firm should pursue a horizontal integration strategy. Which of the following represents the best example of a strategic objective (as opposed to a financial objective)? A. Achieve revenue growth of 10% annually B. Increase market share from 17% to 22% within 3 years and achieve the lowest overall costs of any producer in the industry C. Improve cash flow D. Increase profit margins Short Define the formulation strategy process. List the steps that are included in this process. Long Explain the resource-based theory. List three resources that can be used to achieve competitive advantage.