1. Information regarding ethnic backgrounds and household income facilitates market segmentation. A. TrueB. False2. A marketing plan is a formal written document which directs activities for a specific time. A. TrueB. False3. A time frame will help determine if a marketing plan objective has been reached. A. TrueB. False4. According to the U. S. Census Bureau, the most racially and ethnically diverse age group is Generation Y. A. TrueB. False5. Businesses can use database technology to provide products to a specified target market. A. TrueB. False

1. Information regarding ethnic backgrounds and household income facilitates market segmentation. A. True THIS IS CALLED DEMOGRAPHIC SEGMENTATION

2. A marketing plan is a formal written document which directs activities for a specific time. A. True A MARKETING PLAN LIKE ANY OTHER PLAN MUST BE WRITTEN AND DESCRIBE THE MARKETING OBJECTIVES AND ACTIVITIES FOR A SPECIFIC PERIOD OF TIME

3. A time frame will help determine if a marketing plan objective has been reached. A. True THE MARKETING OBJECTIVES MUST BE MEASURABLE AND THEY SHOULD BE ACHIEVED BY A CERTAIN TIME PERIOD

4. According to the U.S. Census Bureau, the most racially and ethnically diverse age group is Generation Y. A. True GENERATION Y INCLUDES THE PEOPLE BORN IN THE 1980s AND EARLY 1990s AND THEY ARE ALSO CALLED MILLENNIALS

5. Businesses can use database technology to provide products to a specified target market. A. True CUSTOMER RELATIONSHIP MANAGEMENT (CRM) USES DATABASE TECHNOLOGY TO OFFER CUSTOMIZED PRODUCTS

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