The DAGMAR approach to setting objectives has:

A. a negligible effect on the advertising planning process.

B. focused advertisers' attention on the value of using communications objectives rather than sales objectives.

C. never been criticized because it focuses on the hierarchy of effects model.

D. increased the degree of subjectivity used in the selection of objectives toward which planners' efforts should be directed.

E. been successful because it is easy to implement.

The following information is needed to reconcile the cash balance for gourmet catering services. * a deposit of $5,600 is in transit. * outstanding checks total $1,000. * the book balance is $6,400 at february 28, 2019. * the bookkeeper recorded a $1,800 check as $17,200 in payment of the current month's rent. * the bank balance at february 28, 2019 was $17,410. * a deposit of $400 was credited by the bank for $4,000. * a customer's check for $3,300 was returned for nonsufficient funds. * the bank service charge is $90. what was the adjusted book balance?