Merry Inc. is a nonprofit organization that employs a large number of underprivileged people. It sells art and handicrafts made by these individuals at reasonable prices. Merry's target market consists of people who believe in helping others. It uses segmentation.

The correct word for the blank space is: psychographic.

Explanation:

Psychographic segmentation is part of the technique of market segmentation in focusing on providing a good or service to a specific sector of a market that, in this case, places attention in psychological traits as the main drivers that influence consumer behavior. Thus, psychographic segmentation is based on personalities, motives, beliefs, and lifestyles.

disadvantages of leasing a vehicle: no vehicle equity and mileage limitations

disadvantages of purchasing a vehicle: large down payment and vehicle depreciation

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