Financial Statement Analysis Cases
Case 1: Merck and Johnson & Johnson
Merck & Co., Inc. (USA) and Johnson & Johnson (USA) are two leading producers of healthcare products. Each has considerable assets and each expends considerable funds each year toward the development of new products. The development of a new healthcare product is often very expensive and risky. New products frequently must undergo considerable testing before approval for distribution to the public. For example, it took Johnson & Johnson 4 years and $200 million to develop its 1-DAY ACUVUE contact lenses. The following are some basic data compiled from the financial statements of these two companies.

(all dollars in millions) Johnson & Johnson
Total assets $53,317
Total revenue 47,348
Net income 8,509
Research and development expense 5,203
Intangible assets 11,842

(all dollars in millions) Merck
Total assets $42,573
Total revenue 22,939
Net income 5,813
Research and development expense 4,010
Intangible assets 2,765

Instructions:
a. What kinds of intangible assets might a healthcare products company have? Does the composition of these intangibles matter to investors—that is, would it be perceived differently if all of Merck's intangibles were goodwill, than if all of its intangibles were patents?
b. Suppose the president of Merck has come to you for advice. He has noted that by eliminating all research and development expenditures the company could have reported $4 billion more in net income. He is frustrated because much of the research never results in a product, or the products take years to develop. He says shareholders are eager for higher returns, so he is considering eliminating research and development expenditures for at least a couple of years. What would you advise?
c. The notes to Merck's financial statements state that Merck has goodwill of $1.1 billion. Where does recorded goodwill come from? Is it necessarily a good thing to have a lot of goodwill on a company's books?